In this episode of Talking Business I’m interviewing Lorna Jackson who runs a great public relations company called Advance and Get Noticed. Lorna talks about how she made the challenging transfer from a background in banking to raising her children and then starting her own PR company after she graduated in communications, advertising and marketing at the age of 40. Lorna highlights why PR is fundamental to the success of all businesses and how with little effort any company can start their own PR campaigns.